Como ganhamos dinheiro

Capitalizze is free, and stays free. This page explains who pays for it, what that revenue buys here and, above all, what it does not buy.

What you do not pay for

  • Content, guides and explanations about financial products
  • Rankings and comparison tools
  • Calculators and simulators
  • Every tool on the site

We do not charge readers. There is no subscription, no paywall and no mandatory sign up to read what we publish.

How the site pays for itself

  1. You open a pageWithout paying anything and without signing up.
  2. The space goes to auctionAdvertisers bid for that space, in real time.
  3. The advertiser paysThe money comes to us, not from you.
  4. The content stays freeThat is what funds the next page we write.

Where the revenue comes from

  1. Programmatic advertisingThe largest share. The ad spaces on our pages are sold through an automated auction. We do not choose which advertiser appears to you: the auction chooses, in real time, on every page load.
  2. Partner commissionsWhen you click through to a partner from our site and take out a product, we may receive affiliate commissions. This changes nothing about what you pay: the rates and terms are the same ones you would find by going directly to the issuer's own site.
  3. Rewarded adsSome tools, rewards and parts of the content unlock after you watch an ad. It is always optional and you always know before you click: the button says what is going to happen.
  4. Display partnershipsSome spaces are sold directly to partners. When that happens, the space appears labeled.

What is not for sale

The order of the ranking and the comparison tool. Product position follows editorial criteria, described in our Editorial Policy. No position on those lists is sold, and paying more moves nobody up.

Review or approval of content. No advertiser or partner reads, edits or approves what we publish before we publish it.

Withholding information. No partner can ask us to remove true information about a product, including their own.

What the commercial relationship can affect

Beyond the ranking, our pages carry partner blocks, labeled as recommended partners. Those blocks are commercial: a partner who pays us may appear in them, including above the content. They always come labeled, and they are not part of the ranking.

The difference matters, and it is simple: the ranking is editorial, the partner block is commercial. No partner enters one of those blocks without passing our verification first, but passing verification is not the same as being the best product for you. To compare properly, use the ranking and the comparison tool.

How to recognize an ad

Every paid space appears labeled. The exact wording of the label may vary between "Advertising", "Ad", "Sponsored" or "Promoted", depending on the technology serving that ad. What does not vary is that the label exists, always above or beside the paid space.

What we are, and what we are not

Capitalizze is an informational content and comparison portal for third party financial services. We are not a financial institution, we do not grant credit and we do not act as a financial intermediary. The products we list are offered by institutions licensed by the competent regulatory authorities, and the terms, rates and conditions depend exclusively on the issuer.

Advertising and your data

Ads may be personalized based on your browsing, according to the consent you give when you enter the site. We do not sell your data. The details are in our Privacy Policy.

Found something wrong?

Write to [email protected]. We correct it and record the date of the correction on the affected page.

Organizzei Soluções Ltda., company registration 33.427.507/0001-85, Rua das Acácias 1216, Vale do Sereno - CEP: 34.006-003, Nova Lima - MG - Brasil.

The block below is a real ad, served exactly as on any other page of the site. It is here on purpose: this is how the advertising that pays for this page appears to you.